Marketing Strategy: The Granary Estates
By conducting comprehensive market research and crafting a tailored marketing strategy, we provided The Granary Estates with the information to effectively target their audience, achieve their objectives and elevate their brand presence in both wedding and corporate markets.
Image: Becky Harley Photography
Image: Sarah Brookes Photography
Market research.
In our market research phase, we delved deeply into understanding the landscape surrounding The Granary Estates. This involved conducting a thorough SWOT analysis to identify internal strengths and weaknesses, as well as external opportunities and threats. Additionally, we analysed competitors to gain insights into market trends and benchmarks, leveraging industry-wide statistics to inform our strategic decisions.
We also focused on evaluating the current audience of The Granary Estates, conducting in-depth analysis to gain insights into their preferences, behaviours, and needs.
From this evaluation, we developed detailed personas representing the ideal wedding and corporate clients of the venue. These personas serve as guide posts, informing our targeting efforts and ensuring that our marketing strategies resonate effectively with the intended audience.
Image: Becky Harley Photography
Marketing strategy.
Our consultancy team crafted a comprehensive marketing strategy for The Granary Estates, focusing on key elements to drive success in both wedding and corporate markets.
Objectives: Set clear objectives for 2024, aligning with revenue targets and customer satisfaction metrics.
Positioning: Developed brand positioning and messaging to highlight unique value propositions.
Channels: Identified effective marketing channels, including digital and traditional avenues.
PR: Devised a strategic public relations plan to enhance visibility and credibility.
Conversion: Implemented strategies for optimising conversion rates throughout the customer journey.
Budget: Suggested the allocation of the budget strategically across initiatives to maximise ROI.
This focused approach provided The Granary Estates with a roadmap for success, guiding their efforts to achieve goals and elevate brand presence in competitive markets.
Content plans.
To bolster The Granary Estates' online presence and engagement, we developed a robust 90-day content plan. This plan encompassed SEO-focused blogs and targeted social media content across the following platforms: LinkedIn, Facebook, Instagram, and TikTok.
With four clearly defined content pillars, we provided the in-house venue team with a roadmap for creating compelling and engaging content that resonated with their audience and drives results.
Through our collaborative efforts and strategic approach to marketing, we empowered The Granary Estates to elevate their brand, engage with their audience, and achieve measurable success in both the wedding and corporate sectors.