CUSTOMER JOURNEY MAPPING
Exceptional client and guest experiences don’t just happen. They are carefully designed and meticulously executed.
My customer journey training sessions are designed for those within the venue, catering and décor hire sub sectors of the wedding industry.
I am passionate about helping my clients understand and map their customer journey so that they can enhance customer experience, increase bookings and stand out against competitors.
What is customer journey mapping?
Customer journey comprises of every interaction that a customer has with your brand when investing in your service or product.
A customer journey map tracks each touchpoint and interaction at every stage of the customer journey from awareness to advocacy.
Mapping your customer journey enables you to evaluate your existing processes and enhance touch-points to bring further delight to the customers experience with your business.
Why is it important?
Understanding the customer journey allows you to put informed strategies in place to market your wedding business with intention.
Ensure consistency throughout the business from messaging to experience.
Allows you to put the correct processes in place to streamline your operations, keep you on track and free up your time.
Build a customer centric culture amongst your team that shows in reviews, referrals and repeat business.
How can i help?
I will work with you to analyse and understand every step of the customer journey, look at what is working and what we can build on to provide the best possible experience for your ideal client.
We will develop clearly defined target audience personas for each revenue stream helping to level out the seasonality of the wedding industry.
We will identify which comms channels are right for your business at each stage of the customer journey and put an engagement strategy in place.
I also offer team training designed to help your team and key stakeholders to understand and buy into the business values, vision for the future and the importance of the customer journey within the highly competitive wedding industry. I want to help you bring your team closer together and create a focused set of goals and outcomes to work towards achieving.
How can we get started?
If you’re interested in finding out more about the process and if this service is what you’re looking for click on the link below to book your free customer journey mapping consultation.
