FRACTIONAL MARKETING DEPARTMENT
Helping you to deliver exceptional customer experience through marketing touchpoints
GAIN A COMPETITIVE ADVANTAGE WITH OUR FRACTIONAL MARKETING PACKAGE, WITHOUT THE COST OF A FULL-TIME MARKETING ROLE
What is a Fractional Marketing Department?
We bring you the power of a marketing department without the overhead of full-time employees. Our Fractional Marketing Department service is like having a flexible and knowledgable marketing team at your fingertips, precisely when you need it.
How does it work?
We understand the intricacies of customer journeys within the wedding and catering industry. Our Fractional Marketing Department service is designed to seamlessly weave into these journeys and your in-house team, ensuring your business stands out at every touchpoint.
Prior to starting we will meet with you to understand your business goals, desired customer journey and ensure we have a detailed profile of your target audience. This information will form the foundation from which we build out the marketing strategy.
We favour a collaborative approach with our clients, and pride ourselves on offering a high-touch service level.
What is included?
Social Media: Elevating your brand presence
Scheduling and interaction: We take charge of your social media, ensuring your brand remains present and engaged. From captivating visuals to timely responses, we create a continuous narrative that resonates with your audience throughout their journey.
SEO-Focused Blogs: Opportunity for discovery
Boost your online presence: Your potential clients are actively searching for the perfect match to their wedding vision. Our SEO-focused blogs act as beacons, guiding them to your website. We craft content that not only captures attention but also enhances your visibility, ensuring you're discovered at critical points in their decision-making journey.
Email Campaign: Nurturing relationships
Monthly touchpoints: A customer journey is a series of touchpoints. Our monthly email campaigns are strategically designed to nurture relationships with your audience. From showcasing your unique offerings to highlighting testimonials, we ensure your brand stays top-of-mind throughout their journey, creating lasting impact.
What is included?
Quarterly Strategy Meetings: Aligning marketing with your business goals
Strategic Growth Planning: Through quarterly strategy meetings, we align our marketing efforts with your business goals. By understanding your aspirations and challenges, we craft strategies that seamlessly integrate with your customer journey, ensuring meaningful connections that drive business growth.
Monthly Reporting: Data-driven insights for continuous improvement
Transparent Analytics: Our detailed monthly reports provide insights into the performance of our efforts.Track the growth of your audience, engagement levels, and the evolving landscape of your digital presence. Continuous improvement is one of our values, and a vital part of customer journey success, these reports help provide a roadmap for continuous improvement and success.
Why Thirteen Twelve?
We understand the nuances of customer journeys in the wedding and catering space. We have experienced the emotions tied up in the booking of your services, and ensure every interaction adds to the narrative of your clients' individual journey.
Tailored Strategies
No two customer journeys are the same. Our strategies are tailored to fit the unique path your clients take. We craft experiences that seamlessly integrate with their journey, creating memorable moments that last a lifetime.
Cost-Effective Solution for Customer-Centric Marketing
Our Fractional Marketing Department service offers expertise without the price tag of an in-house team. Focus on delivering exceptional experiences while we ensure your brand shines at every step of the customer journey.
Focus on What Matters: Delivering an exceptional service
By entrusting your marketing to us, you gain the freedom to focus on what you do best—creating magical moments for your clients. Let us handle the marketing journey; you focus on crafting unforgettable experiences.
Investment
Ready to elevate your wedding venue or catering business through a customer-centric marketing approach?
Investment starts at £600 + VAT per month
Contact us today to schedule a consultation and discover how we can help you to elevate your clients experience from awareness to advocacy.
